He learns the language of the broader Internet communities he wants to penetrate, and then writes his work in a voice that completely matches and expands upon it. It’s like a clean slate designed for the Internet meme-ologists to salivate over.Īnd it’s representative of a key part of the Drake marketing strategy. In doing so, he provides the Internet with the building blocks needed for virality.Ī series of emoji. And by that I mean he not only recognizes cultural moments, he also knows how to join them in a way that feels authentic.įor example, Drake engineers his work to be easily meme-ified. Meme Cultureĭrake has long had the uncanny ability to read the room. You can consume his work in pieces, and that’s essential in today’s environment.Ĭontent needs to be skimmable, easily broken down into bite-sized pieces that can be shared within the character limits of posts across social media.Īnd it’s something that brands are increasingly trying to figure out as they realize making content that encourages sharing provides longevity like nothing else. Related Content: That Rapper You Hate Is Better At Marketing Than You He doesn’t make it mandatory to gain value. You don’t need to listen to his full album or even pay close attention as you’re listening. Listening to the first few tracks on his album, I thought to myself, “Wow, I could extract any number of lines here, and they’d stand on their own as a clever quip.” Snackable Contentĭrake’s work famously appears in countless numbers of social media profiles, videos, quote graphics, etc. Here are a few lessons you can learn from Drake marketing tactics that you can add to your own brand’s digital strategy. He’s kept up for almost two decades to be one of the leading trend-setters of the Internet. What you need to recognize is his extraordinary ability to adapt his marketing strategy to the fast-paced speed of digital culture. Related Content: Marketing Lessons From Rihanna In September 2021 he broke the record for most top 10 features on the music charts.) In March 2021 he became the first artist to debut 3 tracks into all 3 of the top spots on the Billboard charts at one time. (Although that is certainly very impressive. With Drake, it’s not just his ability to continue to reach the peak with every new release of his work. He broke his own record, as his previous album, Scorpion, held the crown before this. Drake’s new album, Certified Lover Boy (or CLB as it’s been coined on social media), became the most streamed album in a single day on both Apple Music and Spotify on Sept.
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